Product Development Time:

After being in the industry for ten years JoAnne, being the advocate for healthy hair she is, found it very frustrating and nearly impossible to find products that even remotely considered the health of the hair. A lot of times, “...we as consumers consider the “style” rather than the affect certain styles or products will have on our hair.”

“I feel it is the responsibility of Cosmetologists to be chemically knowledgeable and health conscious,” says JoAnne. She goes on to say that it is very easy to fall into the style or trend of things and sometimes lose focus of natural beauty.

Therefore, for the past five years Joanne has been working diligently with a chemist developing a hair care system that encompasses a wide-range client base. This system will benefit the health of the hair immediately!

It supports Joanne’s theory, if hair is in good health, it will look good. Joanne has also composed a curriculum, based upon her theory and often teaches basic hair care classes. These classes are available at the salon and in several other settings such as, local Beauty Pageant Contestant Preparations, church groups, nursing homes – hospital in-services, beauty schools and the foster-care system.

The industry for the past few years has had a major change and the trend of “free-moving” hair is very popular. Oprah Winfrey has spoken freely about African-American women and that we don’t have to have “cemented-hair anymore.”  With education, we as a people do not have to be identified by our hairstyles.